Beyond the Horse Dance: Does PSY Still Make Music?

More than a decade after “Gangnam Style” swept across the globe and forced the world to learn a surreal horse-riding dance, PSY remains one of the most recognizable figures in modern music. But as K-pop has evolved into a sleek, multi-billion-dollar global juggernaut, what happened to the man who first broke down YouTube’s view counters?

Does PSY still make music, or has the pioneer of viral internet culture hung up his suit jacket?

The short answer is a resounding yes—though his role in the industry has expanded far beyond just being a pop star.

1. The Producer and Label Boss: P Nation

While PSY still steps up to the microphone, much of his creative energy is now channeled into shaping the next generation of talent. In 2019, following years under South Korea’s powerhouse agency YG Entertainment, PSY founded his own entertainment company, P Nation.

As the founder and executive director, PSY acts as a mentor, producer, and label head. P Nation has become home to a diverse roster of major South Korean artists and hip-hop acts, including Crush, Heize, Penomeco, and the boy group TNX. Rather than stepping away from the spotlight, PSY uses his decades of industry experience to guide artists, often participating in songwriting, producing, and heavy promotional lifting for his label’s roster.

2. Recent Releases: PSY 9th and “That That”

Fans wondering if PSY still records music need only look back to his major studio comeback. In April 2022, PSY dropped his ninth full-length studio album, appropriately titled PSY 9th.

The album proved that his signature blend of high-energy electronic beats, comedic flair, and infectious hooks hadn’t gone anywhere. The lead single, “That That,” was a massive cultural event in its own right. Produced alongside and featuring SUGA of BTS, the track blended generations of K-pop royalty, shooting up international charts and racking up hundreds of millions of views.

The album also featured collaborations with other prominent Korean artists like Sung Si-kyung, Crush, and Heize, proving that PSY remains deeply connected to the contemporary Korean music scene.

3. The King of Live Performances: “Summer Swag”

If you want to understand PSY’s ongoing dominance, look no further than his ticket sales. PSY is just as famous in South Korea for his legendary, high-octane live concerts as he is for his music videos.